Xpert Consultancy Solutions

About Us

In the current business era, extra help is always needed without draining the financial pool. Partnering with a reliable team who has the right mindset to assist in business development and expansion is vital.

Evolutions By Diverge is formed by industry experts who have served clients from F&B, Retail and Service Industries.

Why Choose Us

Industry Expertise

With industry experts on our team, we

have the knowledge and experience to

guide you through today's complex

business landscape.

Your One-Stop Solution

From education to empowerment,

we've got you. Evolution’s diverse

services cater to your unique needs.

Your Success, Our Mission

We're here to ensure that your journey to success is not only attainable but also fulfilling.

Profile Of Consultants

June Song

June has over 23 years of expertise in Marketing, Communications and Brand Management. As the Head of Group Marketing at Zensho Malaysia (TCRS Group of Companies) for over 19 years, she developed and executed comprehensive marketing strategies, including digital, social media, and traditional advertising, to drive customer engagement and sales for multiple brands.

June specialises in:

Process Optimization (workflow mapping, campaign management, approval processes)
Strategy Development (marketing calendar, advertising & promotion, digital marketing, CRM/loyalty programs)
New Product Development and Management
Customer Experience Management
Corporate Partnerships
Budgeting and Resource Allocation
Identifying Strategic Partnerships with suppliers and agencies (PR, creative, event & social media)
Marketing Department Setup (organizational structure, recruitment, staffing)
Mentorship and Coaching

Contact June

Sofia Leong Abdullah

Sofia, a seasoned expert in the franchise industry since 1997, began her career with a master franchisee of an international brand. Beside franchise consultation, Sofia is also a business coach and a trainer for various entrepreneurship programs. She excels in the area of Branding & Positioning, Business Enhancement and Transformation, Franchise Development and expansion as well as Globalization.

Sofia specialises in :

Franchise publicity activities
Franchise previews and roadshows
Developing franchise plans & Blueprints
Franchise Conceptualization & Business Model
Franchise Documentation
Franchisee Evaluation & Selection
Registering franchises with the Registrar of Franchise

Contact Sofia

Arlene Tan

Arlene Tan, an advocate and solicitor, also a registered trademark, patent, and industrial design agent with extensive experience in domestic and international intellectual property (IP) rights advisory, consultation, prosecution/registration, enforcement and litigation work. She also advises on the incorporation, franchising, licensing, collaboration as well as joint venture between companies.

Arlene Tan specialises in:

Advisory, consultation, prosecution and protection of trademark, industrial design, patent, copyright, domain name and other intellectual property issues
Advisory and drafting of collaboration, commercial, corporate, employment, franchise, intellectual property, joint venture, licensing agreements, property and real estate conveyances
Civil, commercial, corporate, employment and intellectual property litigation
Construction, housing development, property and real estate disputes

Contact Arlene Tan

Sin Kah Leong

Kah Leong, with nearly a decade of experience in the Integrated Poultry and Quick Service Restaurant (QSR) industries, specializes in internal auditing, risk management, business development, and strategic financial planning. He has managed comprehensive development projects aligned with brand goals and offers consulting services in growth strategies, risk management, business valuation, and revenue enhancement to help clients achieve their business objectives.

Kah Leong specialises in:

Reviewing monthly management accounts (up to Restaurant EBITDA)
Conducting monthly financial gap and sales analysis
Computing investment returns (simple payback and ROI)
Performing detailed cost and yield analysis
Conducting detailed sales analysis (sales mix, day part, channel, etc.)
Developing detailed financial models
Rationalizing CAPEX
Conducting control gap analysis and risk assessment
Analyzing financial impact on franchising models
Providing funding options and recommendations
Developing franchise investment models (financial returns)

Contact Kah Leong

Mohd Affandy Zulkarnain

Affandy is a highly skilled professional specializing in F&B perations, real estate/leasing, and franchise development sectors. His expertise includes spearheading operational strategies to enhance efficiency and brand growth. Affandy has a proven track record in elevating brands to global recognition and excels in navigating the complexities of the F&B industry and commercial real estate market.

Affandy specialises in:

Operations optimization, including labor, COGS, and processes.
Operations review and improvement planning through outlet operations audits.
Developing local store marketing strategies, including promotions and CRM.
Human resources support, focusing on recruitment and training guidelines.
Providing support for new site selection and lease negotiations.
Offering advisory services in interior design and technology solutions (POS, CRM).
Advising on franchise and licensing development, including business systems and agreements.
Developing franchise systems, licensing applications, menu costing, training modules, marketing calendars, and digital marketing strategies for licensees and franchises.

Contact Affandy